INFOGRAPHICS FOR WEB AND OUTREACH
I can design and create beautiful graphics for both web and social media content. Included here are a few samples that were created for the Jewish Coalition Against Domestic Abuse (JCADA), a small non-profit operating out of Maryland. As a very small organization, where most of the budget went to providing services for clients in need, there was a marked need for outreach materials that could be used to spread their mission and gather additional donors. My strategy for this org was to overhaul the long-outdated website and generate a stable of foundational infographics and toolkits, with a focus on creating templates that could be reused for future campaigns.
WEBSITE REDESIGN
Remaking websites completely is one of my favorite challenges. While I am not a coder, I am very skilled with various website CMS platforms like Wordpress, or I can create pages in a program like Adobe InDesign (as was the case with the redesign shown here), which can then be taken to a coder to recreate if desired. The complete website overhaul presentation above was created to illustrate the “before and after” for comparison.
SOCIAL MEDIA CONTENT
While I am skilled with writing longer-form web copy, I am also experience with curating social media content, and managing social media strategy across multiple platforms. Above is a sample of two Instagram stories that were published to the Stimson Center’s official page as a part of a larger series mean to showcase the organization’s most prominent projects. As the organization specialized in complex international issues and conducted highly specialized research over several years, it was a special challenge to find ways to sum up and present these projects succinctly to a generalized audience who is likely to have a short attention span.